Virgin Trains used AdSmart as a way to boost recognition following the linear activity. With AdSmart, Virgin Trains was able to pinpoint households around their major destinations, to ensure that the creative was served only to those with the highest likelihood of needing to use the services.
Objectives
To grow brand recognition and recall at a regional level
To communicate the key brand message is ‘don’t just arrive; Arrive awesome’
To communicate key messages surrounding value, speed and experience
Top Line Results
The AdSmart test audience was 6x more likely than the linear comparison audience to book tickets on a Virgin Train, and nearly 4x more likely to travel by Virgin Trains as a result of seeing the creative.
