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New To TV Advertising

If you have never made a TV ad before and are now considering it, you are not alone and we are here to help. With AdSmart from Sky, TV becomes available to all.

Thanks to AdSmart from Sky, the power of TV advertising can now be used to greater effect in Ireland by existing advertisers, whilst becoming accessible for the first time to niche brands, small & medium business (SMEs) and location-specific advertisers.

This means that for many advertisers who previously deemed TV not part of their marketing mix, due to its mass market approach or cost, are now adding it to the blend or replacing their old methods of direct advertising all together.

So if you’ve never used TV before or made an ad –  and you want help along the way, you are not alone and we’re here to help.

Typical queries we get from new to TV advertisers


1) I have never made a TV ad before and don’t know where to start.

We recommend that you use a creative agency or commercial production company with previous TV experience as they will be able to guide you through the process of what needs to happen and when. They will write the script, produce and shoot the advert for you. If you would like any help choosing an agency in your area please contact us on skyadsmartireland@sky.ie


2) Making a TV ad is too expensive though

Yes, historically making a TV advert was expensive, however new technologies can deliver quality at a fraction of the cost to meet your budget.

We have a range of high quality, low cost production companies that we can introduce you to.


3) Making a TV ad takes too long

We have clients currently using AdSmart  in the UK who took just 6-8 weeks from briefing a production company to getting on air.


4) The lead time between a TV ad and sale is too long for my business

Thinkbox’s TV + Online study, with the IAB (TV & Online: Better together), demonstrated that, for the most digitally enabled people, TV is often concurrently consumed with the laptop open and online. People are increasingly ready and able to use it to find out more or communicate about the content they are watching on TV, both programming or advertising content. There are many examples of TV leading directly to online search, comparison and purchase and strong evidence that, without TV, online activity would be less effective.  The journey from TV to purchase is now much shorter – even immediate – thanks to the internet.

Independent Advice

TAM Ireland (Television Audience Measurement Ireland Ltd) oversees an accurate and effective audience measurement system for the whole of the television advertising industry.  TAM Ireland is made up of the majority of commercial broadcasters operating in Ireland (RTÉ, TV3, TG4, Channel 4, SKY Ireland, Viacom and Eir Sport) and the main Irish media buying agencies. TAM Ireland’s mission is to provide precise viewership data and promote the power of television with a commitment to excellence, vision and adaptability.  TAM Ireland works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV.

TAM Ireland can give you lots of sound strategic planning advice at www.tamireland.ie.  You can also contact our sales team directly or email us skyadsmartireland@sky.ie for more creative ideas and executional help, including making a TV ad for you.


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