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Audience Segments for AdSmart in Ireland

AdSmart from Sky allows you to pick and choose from a range of lifestyle Mosaic groups & geographical attributes.

In addition to the fixed attributes detailed, we also offer advertisers the option to create custom segments using your own customer data.

To find out more about this option, please speak to your Sky Media representative or email us skyadsmartireland@sky.ie

Mosaic Groups

Location Options

Location Options


  • Munster
  • Ulster
  • Connacht
  • Leinster


  • Carlow
  • Cavan
  • Clare
  • Cork
  • Donegal
  • Dublin
  • Galway
  • Kerry
  • Kildare
  • Kilkenny
  • Laois
  • Leitrim
  • Limerick
  • Longford
  • Louth
  • Mayo
  • Meath
  • Monaghan
  • Offaly
  • Roscommon
  • Sligo
  • Tipperary
  • Waterford
  • Westmeath
  • Wexford
  • Wicklow
Our Sites

Please click on any of the sites below to open the link in a new window