HeatGuard Windows Ltd

Targeting households in Chesterfield and South Derbyshire

HeatGuard

Background of campaign

 

HeatGuard Windows Ltd is a leading double glazing company operating throughout Chesterfield and South Derbyshire.

HeatGuard wanted to speak to homeowner’s over 55 females with mid to high affluence, who are looking to make a significant change to their property in the next 12 months.

Their initial campaign lasted 13 weeks.

 

 

Objectives

  • To increase brand awareness in the wider S postcode not just in Chesterfield
  • Increase sales of Triple Glass Windows and Guardian Roofs

 

 

Top Line results

Due to the huge success of the AdSmart campaign at driving positive enquiries, HeatGuard had to employ 3 additional teams to help with the work load

Following on from the initial 13 week campaign, they also then went on to book a second campaign for an additional 13 weeks.

Mark Eales, Managing Director commented “This is financially the best year in HeatGuard history and we have recently completed 2 campaigns with AdSmart. I can honestly say it has been very exciting seeing my business flourish by advertising on AdSmart”

 

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