AIB and AdSmart

Driving appointments with mortgage advisors

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Background

AIB worked with AdSmart to deliver a uniquely targeted TV campaign to key prospects.

Objectives

Drive appointments with mortgage advisors

Top Line Results

There was a 4% uplift in prompted creative recall amongst the AdSmart exposed group.

Key brand perception statements saw an uplift amongst the AdSmart exposed group with ” AIB is a bank I like” agreement level scoring 24% higher when compared to the unexposed group.

3% of the exposed sample went to make an appointment with an AIB mortgage advisor/open an AIB account. The exposed group were also 50% more likely to recommend AIB to to friends and family.

 

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