Curator and AdSmart

Driving awareness of a new premium Irish paint brand

Background

Curator used AdSmart alongside a wider cross media campaign to increase awareness and perception of this brand new range of premium Irish quality paint.

Objectives

AdSmart was identified as the ideal platform to drive awareness of Curator, with the ability to identify & target audience attributes with a high propensity to be in the desired target group for this unique premium brand.

Topline Results

Increase of 55% in brand awareness.
Increase in website visits.
Increase in purchase consideration more than doubled.