Sky Media’s SME Support Scheme
Qualifying Requirements
1. Business size: 2-50 FTEs
2. Been trading for 12 months or more
3. New to TV advertiser (or not on TV within the last 12 months)
4. Post transmission commitments to give Sky a testimonial on their AdSmart experience/business impact.
5. Acknowledgement that future AdSmart campaigns will be paid for under conventional commercial terms.
6. Commitment to create a Clearcast approved TV 30” commercial
Offer
1. Ad length – 30 seconds
2. Campaign duration – 1 month
3. Transmission – bespoke geo/demo targeting relevant
to the advertiser across AdSmartable channels
4. Average campaign value – €10k
5. Campaign delivery – completed by 31st July 2020
Sky Media is pleased to announce details of its AdSmart SME Support Scheme, a fund that will provide 25 businesses with TV advertising campaigns via AdSmart from Sky, supporting them during the current pandemic.
At a time when TV consumption is up significantly, the scheme is open to businesses that have been operating for at least 1 year with up to 50 full time employees. Businesses can nominate themselves or can be put forward by a media agency.The campaigns will be delivered through AdSmart from Sky, the revolutionary technology that enables brands to advertise on TV and only to the audiences that matter to them. For instance, a brand can reach households by county or province, or by lifestyle attributes that best suit their service. In only targeting audiences that matter to the business, brands can be assured that their advertising will be relevant, accessible and significantly increase awareness.
AdSmart has transformed advertising for smaller and niche businesses, as previously TV was too broad and expensive – the award-winning targeting capability changes this. AdSmart has been used by more than 100 brands across 400 campaigns already to provide engaging, brand safe and relevant TV campaigns.
The SMEs selected will represent business across the whole of Ireland who are new to TV or haven’t advertised on TV in the last 12 months.
Please contact your Sky Media sales representative to register your interest or email adsmartfromsky@sky.ie
Terms & Conditions