Ikea Kitchens and AdSmart

Boosting awareness of their modern kitchen range

Ikea used Sky Media’s One Campaign Addressable alongside a wider media marketing mix to showcase it’s ‘Surprise, it’s IKEA’ campaign. Using comedy to poke fun at its high-end kitchen rivals, the home furnishing brand wanted to boost awareness of their modern kitchen range, alongside its associations with style, luxury and most importantly affordability.

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